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beauty starts
with clean water

"It's only been a week and my skin and hair are already something else"
"my hair feels sooooo much smoother"

let’s talk dirty (water)

Most of our water systems use chlorine to disinfect the water. While useful in destroying harmful bacteria, chlorine & other chemicals in the water are damaging to our skin and hair.

“Have you seen her hair? it’s not her shampoo. it's her water!”

“Filtering my shower water.. how have I Not thought about this?”

“the chlorine in the water has been making my hair so frizzy”

"so it's my water that's making my skin dry?"

"nyc water might be helping the bagels & pizza. but not my skin!"

"I knew something was up with my water..."

It's time to pay attention to the water you shower in

"Chlorine [...] also can be pretty harsh on your skin. It could cause irritation and breakouts and also scalp issues."
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"Chlorine can strip natural oils, create tangles and dryness, and even cause split ends on all hair types."
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"Chlorine strips away natural oils and leaves hair dry, while its bleaching effects changes the color–usually for the worse"
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your best skin & hair.

Have you ever noticed a difference in your hair & skin after showering in a new location? Showering in unfiltered water can result in many common skin & hair issues.

The chlorine, heavy metals & other contaminants in our water are to blame... Here's why!

Chlorine strips the skin of its natural oils, causing:

Dry skin, hives, psoriasis, eczema, accelerated aging, random breakouts, rashes, redness, and skin burns

Chlorine removes moisture from hair, leading to:

Brittle hair, dryness, dullness, frizziness, split ends, and damaged roots, contributing to hair loss

Chlorine impacts hair color - both natural & treated

Have blonde hair that turns green? It's due to the chlorine & metals in the water. Spent $500 on that hair treatment? Filtering your water with Jolie will protect it.

Chlorine does your other product a disservice

We all know beauty products aren't cheap. The average consumer spends over $2,500 a year on their appearance. Whether you have a 1 step or 10 step routine, use drugstore skincare, or luxury skincare, if you're combining your products with dirty water you're foiling your investment.
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