Liv Khoury (@livkhoury), CEO and Co-Founder of Hummingway, is leading a transformative movement in menstrual health. Drawing from a dedication to functional medicine and her personal journey with PMDD (premenstrual dysphoric disorder), she's set her sights on changing the menstrual care landscape with innovations like the Cycle Soother pain patch. In addition, Liv co-hosts the Not Crazy Podcast (@notcrazypodcast), where she discusses and actively challenges mental health stigmas.

Recently, I've been diving deep into research on menstrual blood and its regenerative potential and use as a diagnostic tool.The thought of unlocking its health data and stem cell benefits – for everything from disease monitoring to skincare – is truly inspiring and I’m excited to share my findings with the world.

"What I value most about myself? Probably my my dedication to promoting body literacy and helping other feel good in their own skin. As an 'ex-stylist' lol, I helped people connect to their bodies through fashion. Now, my focus is on advocating for menstrual health. Through Hummingway, we're creating a space where people can learn, share, and grow, understanding their periods as a vital sign. It's not just my journey, but everyone's. This passion to invite change in women's health is something I truly cherish."

What other people think, probably because of Instagram.

Fitter

Happier

More productive

Comfortable

Not drinking too much

Regular exercise at the gym (3 days a week)

Getting on better with your associate employee contemporaries

At ease

Eating well (no more microwave dinners and saturated fats)

A patient, better driver

A safer car (baby smiling in back seat)

Sleeping well (no bad dreams)

Oceans: I love the ocean but also a, low-key scared of it. Showers: I need to practice taking shorter ones Drinking: DRINK MORE WATER Pools: obsessed but wish there wasn’t Chlorine in them.

I wish the menstrual cycle was more considered in planning and creating daily schedules and routines. My daily routine from my follicular phase to my luteal phase are completely different, and I look forward to a time when society creates space for these changes phases, stages, and cycles.

*Shameless plugs* Hummingway’s period pain patches My iPhone to record the Not Crazy Podcast, my dog Lucy, magnesium, calcium + b6, and of course lots of water and my new Jolie Filtered Showerhead.

All the thoughts and ideas that have ever existed still linger in the air, so every shower thought is just tapping into that age-old stream of consciousness.