SHOWER THOUGHTS

Meet our community of friends, family, collaborators and role models as we ask them the Jolie Shower Thoughts questionnaire.
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Interviewee: Aziza El Wanni

SHOWER THOUGHTS

WITH Aziza El Wanni
Aziza is the founder of The Potion Studio, a luxury haircare brand dedicated to simplifying and enhancing the natural haircare experience for all hair types, with a special focus on curly and textured hair. Growing up in a culturally diverse environment inspired her to create inclusive, high-performance products rooted in self-care and wellness. Aziza is passionate about empowering others to embrace their natural beauty through clean, effective, and cruelty-free solutions.

WHEN WAS THE LAST TIME YOU FELT INSPIRED?

The last time I felt inspired was during a recent wash day when I realized how much my approach to hair care has evolved as a 'lazy natural.' I used to dread the long, exhausting routines, but I’ve learned to embrace simplicity and focus on what truly works for me. It’s inspiring to see how small changes in mindset and habits can make such a big difference in how I care for myself.

WHAT DO YOU VALUE THE MOST ABOUT YOURSELF AND WHY?

I value my ability to connect with people from all walks of life. Growing up in a culturally diverse environment taught me the importance of understanding and embracing different perspectives. This ability allows me to build genuine relationships, foster inclusivity, and create meaningful connections wherever I go.

WHAT'S ONE THING YOU THINK OTHER PEOPLE OVERVALUE?

One thing people often overvalue is perfection. Whether it’s in work, appearance, or life in general, striving for perfection can lead to unnecessary stress and self-doubt. I believe growth and authenticity are far more valuable—they allow us to learn, connect, and embrace the beauty of imperfection.

WHAT DOES THE WORD 'WELLBEING' MEAN TO YOU?

Wellbeing, to me, means feeling balanced and at peace—mentally, physically, and emotionally. It's about creating a life where you feel supported, healthy, and able to thrive.

WHAT IS YOUR RELATIONSHIP WITH WATER?

Water is essential to my beauty and hair rituals, especially for my curly hair. It's the starting point for hydration, which is key to maintaining healthy, defined curls. Clean, pure water helps activate and enhance the performance of haircare products, allowing textured hair to retain moisture, stay soft, and look its best. I'm incredibly grateful to have access to clean water—it's something I never take for granted, as it's the foundation of my self-care routines and overall wellbeing.

IF YOU COULD CHANGE ONE THING ABOUT YOUR DAILY ROUTINE, WHAT WOULD THAT BE?

If I could change one thing about my daily routine, it would be making more time for stillness and reflection. Life gets so busy, and carving out moments to pause, breathe, and recharge would help me stay grounded and more intentional in everything I do.

WHAT WOULD YOUR STARTER PACK INCLUDE?

The Potion Studio - Rose Bomb Leave-in Conditioning Spray, The Potion Studio Nine Rib Brush, The Potion Studio Circle Tote Bag, OSEA Malibu body oil, Ami Colé Lip Treatment Oil in Rosy Brow, Hana Hana Beauty Amber Vanilla Shea Body Butter, Apple Airpods, Avène Thermal Spring Water Spray

HAVE YOU HAD ANY INTERESTING SHOWER THOUGHTS LATELY?

Yes! I recently had a random but meaningful reminder that I actually came up with the concept for The Potion Studio as a kid—in the shower, of all places. My shower routines back then were so long and painful because of how difficult it was to care for my curly hair. Even at a young age, I remember thinking, 'curly wash days need to be simpler and less hassle than this.' That thought stayed with me and eventually inspired me to create products that make the process easier and more enjoyable for everyone with textured hair.