HERE’S YOUR WATER REPORT FOR {zip}.
Your local water may contain chlorine, heavy metals, and other contaminants that can affect the look and feel of your skin and hair over time.
Let’s get into it.
CHLORINE:THE BIG CULPRIT
Most municipal water systems use chlorine to disinfect water as it travels through pipes before reaching your shower.
While effective for sanitation, chlorine is highly oxidative — meaning it can strip skin and hair of their natural moisture over time.
This may contribute to:
- Dry skin and scalp
- Hair that feels brittle or dull
- Irritation and buildup
- Hair shedding
- Faded color-treated hair
HEAVY METALS:THE HIDDEN FACTOR
When we say heavy metals, we’re talking about naturally occurring elements, like the ones on the periodic table (lead, copper, iron, nickel…). They typically end up in our tap water through pipe corrosion and environmental runoff from industrial areas.
In shower water, they may contribute to:
- Dry or itchy skin
- Buildup on hair and scalp
- Poor lathering
- Hair that feels dull, rough, or weighed down
Overall, they’re worth filtering out.
Your water quality results are in
These are some of the most notable contaminants reported in your local water supply based on publicly available municipal data.
* Health guidelines based on Environmental Working Group (EWG) recommendations.
YOUR WATER'S JOURNEY
In the U.S., local water sources are collected and routed to a municipal water treatment plant before entering your home.
Chlorine is added during treatment to kill microbes and keep the water safe as it travels through the pipes to your home.
That treated water — chlorine and all — reaches your shower head and runs directly across your hair and skin.
Over time, chlorine and heavy metals strip your natural oils, dry out skin, and weaken hair.
Hot water exposure doesn’t just affect your skin and hair — it also changes what gets released into the air around your shower.
WHAT THIS MEANS FOR YOUR HAIR & SKIN
Every unfiltered shower exposes your hair to a mix of chemicals, heavy metals, and byproducts. Individually, they might seem small, but over time their effects become cumulative—weakening hair, drying out skin, and disrupting our natural moisture barriers.